Izzys Ices & Donuts
Bringing the fun onto the high streets of Worcester. Izzy’s have a shop within a city centre courtyard which worked well for the busy summer months however their visibility was dampened. They needed to jump from the shadows and out onto the high street to best serve their customers. We have worked closely and continue to build on their new bold, confident, sugar filled branding.
The brief
Izzys ices and donuts are a family run business based in Worcester. The positioning of the shop had been having a knock on effect for sales due to them being down a narrow undercover walkway and off the main high street. A well known popular competitor was soon to be setting up on the local high street taking away further sales from their business. Their branding needed an overhaul to strengthen them and grow the business.
The idea
Due to the shops position Izzys decided to open a second store proudly on the high street whilst retaining their old position as its partner store. The logo has been given a clean, fresh and bold new look with a nod to its best selling product the donut. This sits against a bright colour pallet to bring cheer to its customers. Wall murals contain imagery that bring together the essence of their business being all things fun and joyful to their customers. All with a dusting of sprinkles. This alongside a hanging donut sign and branded menus throughout it now has a cohesive look to be proud of.
Challenge 1
Create a challenger brand to a well known chain of shops to compete and further Izzys sales revenue.
Challenge 2
Create a branded cohesive look and feel that can be transferred throughout their stores outside and in.
Challenge 3
Bring the joy to the customer explorIng ways to communicate effectively the company’s purpose and personality through signage and interior design.
Step 1
Create a series of brand concepts with mood boards depicting various directions the brand could take to encapsulate them as owners and their purpose.
Step 2
From the chosen direction move the design on further to include a brand pallet and imagery that can be carried through the store.
Step 3
Sign creation for front of house, hanging donut sign creation, chosen paint colours and interior designs to reflect the brand.
Step 4
Further support for communications such as menu boards, in store signage and marketing materials.
Step 5
Finalise all artwork files and documentation. Sign off on the project deliverables and provide further support where required.
