Spice Realm
Spice Realm are a start up on a mission. Aiming to create not only a spice brand but a community of people encouraging learning, sharing and using the best of quality spices. Spice Realm plan to offer online recipes and videos on how to best use their spice range. We have helped, and continue to help Spice Realm to bring their vision to life through packaging and branding.
The brief
Spice Realm wanted to create a brand and product range that was educational, informative and importantly communicated effectively with their customer as to what the spice was where it originated and how to use it best within their cooking.
Spice realm aim to open the door even further for amateur chefs to ensure they know exactly how to pair their spices and work them into their food for better flavour exploring new ways of cooking as well as going on a journey of exploration within the educational side that Spice Realm offer.
Spice realm offer online recipes and further information to use their products and want to encourage a community of keen amateur and professional chefs alike to learn more about the spices and how they could be used.
The idea
To create educational packaging that informs the consumer it needs to cut through the noise and be clean, stripped back and bold in its nature. For this reason, we chose to use a clear lettering system to ensure that you can see which spice you need within your store cupboard. Our aim was to create a brand and pack design that you would be proud to place on display in your kitchen or home.
Each spice features a true to life illustration that aims not only to adorn the pack but also to educate the consumer as to the origin of the plant. This alongside a description of the spice as well a pair me and use me section the packaging is a one stop shop for exploration with your spice collection. They can be used in combination with each other or alone you only need to read the label to delve into the world of spice. The pack features a QR code to reach online recipes and more further opening the door to the Spice Realm.
Challenge 1
Create a brand that reflects both the high end organic collection of spices as well as communicating the educational side of the business.
Challenge 2
Create a way in which the pack can inform people as to the taste, use, pairing and origin of the spice together with descriptions and online links through the use of a QR code.
Challenge 3
Following sign off the challenge was to deliver the labels across all 60 spices with links to individual recipes ensuring all work seamlessly throughout.
Step 1
Create brand concepts exploring brand direction. Researching existing and potential competitive markets.
Step 2
From sign off of the brand look and feel we created packaging concepts using all of the information set out from brief.
Step 3
Packaging development and creation of all icons for the pair me and use me sections as well as individual illustrations for the spices.
Step 4
Artworking of the labels for the client including any 3D visuals where required. Creation of barcodes, QR codes and more to ensure the files are print ready.
Step 5
Finalise all artwork files and documentation. Sign off on the project deliverables and provide further support where required.
Spice Realm
Steven Moxon, Founder
Brand Picks have been an absolute game changer for my business. The experience definitely pays dividends and the quality of my products will now sell them themselves thanks to her work. Easily one of the best investments in my business I could have done!